Store Manager
Blacksmith Bakery
Langley Township, British Columbia
Posted 12 hours ago
Blacksmith Bakery: Social Media & Marketing Coordinator
Location: Langley, BC
Hours: 24-40 hours per week (Some weekends and evenings required for content capture)
Blacksmith Bakery is looking for a Social Media & Marketing Coordinator to help bring our bakery and restaurant story to life online. Our brand direction and visual identity are already well established. We are looking for a creative, organized, and reliable content creator and marketing coordinator who can keep our social media presence fresh, fun, and consistently aligned with our brand, as well as assist with necessary website and Shopify updates, and marketing analytics.
What You’ll Do: Social Media
Create and publish content across Instagram and Facebook. Including reels, stories, and photo posts, on a consistent schedule.
Produce content that highlights promotions, seasonal launches, educational posts, behind-the-scenes moments, and creative storytelling.
Write friendly, engaging, and on-brand captions that reflect our tone and voice.
Capture high-quality videos and photos of products, the café environment, and in-store experiences.
Edit short-form video content such as how-to clips, seasonal spotlights, and in-store features.
Utilize and maintain our photo/video archive; upload new assets to the proper folders.
Engage with our community through comments, DMs, reviews, and shares in a warm, human, and professional tone. Owners will vet all responses during probation to ensure messaging aligns with the brand.
Maintain visual and brand consistency by collaborating with our design team and following established brand guidelines.
Use Canva to create story slides, graphics, and recurring weekly content.
Support occasional on-site events with filming and real-time content capture.
What You’ll Do: Marketing, Website & DesignGoogle
Respond to reviews with warmth, professionalism, and clarity.
Track and update Google Analytics access/ownership and identify areas for improvement.
Website & Shopify
Update website elements such as bios, hours, navigation flow, and remove outdated information.
Maintain Shopify stores by removing discontinued items, adding new specials or seasonal items, and ensuring timely removal once unavailable.
In-Store Media
TV Menu Design & Updates: Maintain digital menus across locations, including pricing, images, specials, and new items.
In-Store Posters & Promotions: Create physical posters promoting new products or seasonal features.
Showcase Signage: Update product labels and signage for all showcase items.
Training Manuals: Capture high-quality videos and photos of products, and staff preparation of same for internal training purposes.
General Design: Produce signage, posters, memos, and customer-facing announcements as needed.
Success Targets & Milestones3-Month Target – Onboarding & Foundation
Get to know the team and settle into a consistent work schedule.
Ensure all required programs are downloaded and accessible (Canva, Adobe Photoshop, Shopify, Dropbox, website, Instagram, Facebook, etc.).
Produce seasonal and holiday content, depending on start date, to include Father’s Day, Canada Day, Summer/Fall focus and Christmas products, Bouche Noël, cookie boxes, holiday drinks, and general café atmosphere.
Update TV menu boards across all locations.
Become familiar with the Blacksmith brand kit and visual guidelines.
Update the website and Shopify site with immediate necessary changes and confirm functionality. Liaise with Owners/General Manager & internal Square programs to get the new website/online store up and running.
Review current marketing strategies and propose improvements for the next quarter if needed.
Establish and maintain a weekly/monthly posting calendar aligned with the social media strategy, including an appropriate number of posts per week.
6-Month Target – Consistency & Growth
Maintain a consistent posting schedule across all Blacksmith locations.
Continue website/Shopify updates and ensure functionality is smooth.
Schedule targeted ads informed by the social media strategy and insights from Google Analytics.
Ensure all social media platforms link seamlessly to the online store and website.
Maintain consistent follow-up on Google reviews and comments.
What You Bring:
Proficiency with Instagram and Facebook, including posting, scheduling, and community engagement via Meta.
Polished commercial photography and video production skills, confident with a smartphone or preferred camera setup.
Excellent command of English language and strong writing skills, with a tone that is friendly, and professional.
Excellent organizational skills and consistency in maintaining a posting schedule.
Collaborative energy: comfortable working with staff, and management.
Experience managing social media accounts (required). Experience in retail, food, lifestyle, or hospitality is an asset.
Compensation & Benefits
$23-$26/hour plus tips (usually $2–$4 per hour)
Complimentary shift meal and coffee/tea
Extended medical and dental benefits (after probationary period)
Supplies Needed
You will need an iPhone or other preferred Camera set up (any other accessories that may assist in your shoots)
You will need a laptop/computer – Blacksmith will provide shared drives and a hard drive for content storage on your own computer.
Blacksmith Bakery is an artisan bakeshop café founded by Stephan Schigas and Bernice Farah in 2014.
Our flagship Café is built on the original site of Reid’s Blacksmith Shop, circa 1910 in Fort Langley BC. Today we have 4 Blacksmith Bakery locations in the Lower Mainland. Our second location, an express café, was opened at the Langley YNJ airport terminal building in the summer of 2020. In September 2022 we launched our third location, an express counter at our production facility in Maple Ridge. One month later we opened our fourth location, a bakeshop café bistro with licensed patio at Latimer Heights in Langley.
At Blacksmith we create real food using traditional artisanal methods, baked fresh daily on-site, in kitchens staffed by trained pastry professionals. Our hand forged viennoiserie, patisserie, cakes, eclairs, tarts, cookies, savories, thin-crust pizzas, gourmet bistro fare and casual comfort food draw customers from all over the Metro Vancouver region every day. At Blacksmith it’s not just about the food. We are very serious about coffee! Our baristas provide delicious, well-crafted coffee drinks created with our own Anvil espresso blend, roasted locally in East Vancouver by Agro Coffee Roasters.
Follow us on Instagram @blacksmithbakery or visit us online to learn more!
Blacksmith Bakery is an artisan bakeshop café founded by Stephan Schigas and Bernice Farah in 2014.
Our flagship Café is built on the original site of Reid’s Blacksmith Shop, circa 1910 in Fort Langley BC. Today we have 4 Blacksmith Bakery locations in the Lower Mainland. Our second location, an express café, was opened at the Langley YNJ airport terminal building in the summer of 2020. In September 2022 we launched our third location, an express counter at our production facility in Maple Ridge. One month later we opened our fourth location, a bakeshop café bistro with licensed patio at Latimer Heights in Langley.
At Blacksmith we create real food using traditional artisanal methods, baked fresh daily on-site, in kitchens staffed by trained pastry professionals. Our hand forged viennoiserie, patisserie, cakes, eclairs, tarts, cookies, savories, thin-crust pizzas, gourmet bistro fare and casual comfort food draw customers from all over the Metro Vancouver region every day. At Blacksmith it’s not just about the food. We are very serious about coffee! Our baristas provide delicious, well-crafted coffee drinks created with our own Anvil espresso blend, roasted locally in East Vancouver by Agro Coffee Roasters.
Follow us on Instagram @blacksmithbakery or visit us online to learn more!
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